GoHighLevel systems & automation
I build GoHighLevel CRM systems, automated customer journeys, and conversion-focused digital experiences that help businesses manage enquiries, follow up consistently, and create a clearer path from first contact to the next step.
From CRM architecture and workflow implementation to funnels and websites, I connect the moving parts so your business can operate with greater clarity and less manual effort.
Need someone to manage your systems, too? Explore Executive VA + GHL Support.
Illustrative automation sequence
Sample contact record
An illustration of the process. It is not a live connection to a GoHighLevel account.
The real problem
A new enquiry is an opportunity. But opportunities can lose momentum when information is scattered, follow-ups depend on memory, or the next step in the customer journey is unclear. Scroll through five common problems and what a connected system does instead.
Leads are coming in, but there is no consistent process for tracking and following up.
Each new lead is captured in the CRM, tagged, and triggers an automated follow-up, so nothing waits on memory.
Your CRM contains contacts, but your team isn't using it as a reliable source of truth.
Pipelines, stages, tags and custom fields keep every contact's status in one organised place.
Appointments, reminders, and follow-up messages require too much manual coordination.
Calendars, confirmations and reminders are set up to run automatically, with alerts for your team.
Your funnel, forms, calendar, and workflows operate separately instead of as one connected journey.
Forms, calendars, funnels and workflows are connected into one customer journey you can follow.
Your team spends time repeating tasks that well-designed automation could handle.
Repeatable steps are automated and documented, so people spend their time on the work that needs them.
These aren't always lead-generation problems. I help identify the gaps, map the customer journey, and implement the systems that support what should happen next.
Core services
Pipelines, stages, contact organisation, tags, custom fields, lead-source tracking, stage-based actions, entry and exit logic, testing and handover documentation.
Lead-capture workflows, conditional branching, email and SMS sequences, appointment reminders, internal notifications, no-show recovery and re-engagement, with testing.
Landing pages, service pages, forms and booking journeys, thank-you pages, and website-to-CRM integration with connected follow-up.
Email and SMS campaigns, calendar and availability setup, nurture sequences, lifecycle tags, internal alerts and operational handoffs.
Pipeline and workflow reviews, trigger and timing checks, duplicate or conflicting automation investigation, tagging structure reviews, and improvement recommendations.
Tell me what you're trying to improve, and we can start there.
Is this for you?
Available to start immediately
Being clear about the edges saves us both a call. If most of the left column sounds like your business, we will probably work well together.
Specialists produce the strategy, the copy and the design. Someone still has to turn all of it into systems that run, and then keep those systems running when the next campaign starts. That is the gap I work in, and it is the part that usually gets squeezed between everyone else's job.
A defined piece of work with a start and an end: a CRM setup, a launch, a funnel, a set of workflows. Scope and handover are agreed before anything begins, and you get documentation at the end.
One person who already knows how your platforms connect, keeps them working as offers change, handles each new campaign without the context being re-explained, and keeps the documentation current.
Either way, your specialists stay. This is not a replacement for your marketing team, designer or coaches. It is one person who understands how their work connects and makes sure it does.
Selected work · built by Ree
Projects may include client work, practice implementations, and concept builds. Every build here is labelled as a concept or a practice build, according to its actual scope. Concept sites have no live URL; each one plays as a full walkthrough recording.
Featured builds
From landing page to next step: how an offer, a lead-capture mechanism, and the next customer action fit together. Only live functionality and integrations that I can demonstrate are claimed.
GHL automation demonstrations
These are workflow demonstrations, not claims of measured revenue growth. They show how I think through automation. Each demo is interactive and shown at full width so you can follow every step.
CRM case study: high-ticket consulting program
A system architecture showcase. Each description covers only what is visible in the build screenshots. Client details are not shown, and no performance metrics are claimed. Click any canvas to open it at a readable size.
The CRM architecture behind all six workflows
The "001 | Lead Qualification" category holds eight tags: new lead, appointment booked, nurture active, showed, no-show, cancelled, rescheduled, customer.
A "High-Ticket Sales Fields" folder with six fields: Service Interest, Payment Range, Purchase Timeline, Lead Temperature, Lead Source Detail, Primary Challenge.
How I work
The offer, the audience, the existing tools, and the process you want to improve.
Entry points, pipeline movement, conditions, messages, handoffs, and exit criteria.
CRM components, pages, and workflows within the agreed scope, each with a clear role.
Conditions, timing, contact updates, and alternative paths, depending on scope and access.
What was built, how the main parts work, and what to maintain or monitor.
Secondary service
Not every business needs a standalone implementation project. Sometimes you need a dependable person who can manage the CRM, coordinate the moving parts, and support daily operations, part-time, ongoing, or within an agreed scope.
Contacts, pipelines, tags, custom fields, workflow monitoring and updates, campaign scheduling, forms and calendars.
Calendar and meetings, inbox and client communication, task coordination, SOPs and process documentation.
Course and membership administration, content uploads, community moderation, webinar coordination, marketing support.
You don't have to separate every operational task from every technical task. Understanding how CRM processes, communications, and automation fit together means less time explaining context.
The technology behind the work
Every tool carries an honest level. Listing one here is not a claim of expertise in it, and the "learning now" group is exactly that: tools I am working through, not ones I would bill you for yet.
CRM, pipelines, workflows, funnels and calendars. Where most of the build work happens.
Thinking through workflow logic, drafting copy, and reviewing what I build.
Building and editing web pages and small tools, including this site.
Quick drafting, rewriting and sense-checking page and campaign copy.
Campaign graphics, funnel images and simple brand assets.
Docs, Sheets and Drive for SOPs, trackers and handovers.
Connecting apps that do not talk to each other natively.
Multi-step integrations with branching, when one trigger is not enough.
Automation for workflows that run beyond what GoHighLevel covers.
Working inside teams that run on Outlook, Word and Excel.
Day-to-day coordination with teams and contractors.
Tracking implementation tasks and who owns what.
Standing up a quick page or prototype when a full build is not needed.
Turning long documents and notes into something searchable and summarised.
Fast, sourced research when I need to check how a platform actually works.
Research and drafting from inside Google Workspace.
Automatic meeting notes and action items, so nothing from a call gets lost.
Transcribing calls and turning them into written follow-ups.
Building AI agents that can take on repeatable parts of a process.
AI assistants for inbox, scheduling and routine follow-up.
About Doreen
I'm Doreen, the person behind DAP Horizon, and Ree to the people I build with. I've spent two years inside GoHighLevel, long enough to know where workflows quietly break and how to make the next one clearer. Coffee is my best friend, and it's usually next to me when a pipeline finally clicks into place.
My work sits where GoHighLevel implementation, customer journey design, and business operations meet. Supporting online business operations gave me practical experience with CRM administration, email and SMS campaigns, pipeline management, course and membership operations, and client support.
Fueled by coffeeCredential
I hold the HLA Automation Builder certificate, awarded for successfully building a full CRM in HighLevel, recognized and validated by HL Accelerator, and I keep building through practical projects.
Automation shouldn't exist for its own sake. It should serve a defined purpose, fit the business process, and be understandable to the people who use it.
What I can do
Tap any card to tick it off and read what it means in practice. 0 of 12 ticked
I learn a tool by building something real with it, then write down what worked.
I map entry points, conditions, handoffs and exits before opening the workflow builder.
Consistent naming, tagging and folders, so somebody else can maintain the account.
Scope, assumptions and handover notes written in plain language.
I use AI to move faster, and I review everything it produces.
Each automation has a defined job in the process, not a feature for its own sake.
Who I work with
Connect enquiries, booking journeys, nurture, and client onboarding.
Organise enquiries, appointments, follow-up, and communication.
Implementation support for CRM builds, workflows, and funnels within a defined scope.
Hands-on support from someone comfortable with GoHighLevel and online business systems.
Frequently asked questions
Tell me where things stand today and what you'd like to work toward: a funnel, a CRM setup, an automation, a website, or a complete HighLevel system.
I'll review it and reply to the email address you gave. If you'd like to add anything, you can also email me directly.
Prefer email? Email me at adfunnelhaven@gmail.com
Also: Discuss Implementation SupportDiscuss an Executive VA Role
No email app opened? Email me at adfunnelhaven@gmail.com